Responsible Travel

Tiger in Rajasthan

At Wild Frontiers we do more than pay lip service to Responsible Tourism – we have been committed to it since our very beginnings and have also established the Wild Frontiers Foundation to support and develop community projects in destinations we visit.

To us Responsible Travel coincides with Responsible Business, designing adventures with the local people, culture and eco-system in mind. We are very aware of the economic, ecological and ethical impact tourism can have on ancient cultures and fragile environments.

We realise that taking clients through these regions can have a detrimental impact if not handled responsibly and as such, on all of our tours we go to great lengths to minimise the negative and accentuate the positive – after all, there are also many good things that the traveller can bring!

A successful Wild Frontiers tour not only delivers a unique and unsurpassable journey for you, but it will also benefit the people whose lands we are privileged to visit.


Responsible Business Policy

#NoPlastic Campaign

We guarantee that when designing our tours, we utilise our own experiences to break down barriers, and provide ethical business for those lesser known areas with so much to offer.

We pride ourselves on challenging perceptions and raising awareness through low impact experiences and ethical business - not just through charity work. What can you expect from us? And what do we expect of you while travelling? Read more...

Here at Wild Frontiers, we are determined to minimise the negative side-effects tourism can bring to the areas we visit, and the communities we work with. Alongside, the fantastic work of the Wild Frontiers Foundation and our support for a range of wildlife and environmental causes, we have launched an initiative to promote the use of filtered water bottles among our tour leaders and clients. Read more and join the campaign.


Water Policy

Wildlife Policy

To further demonstrate our commitment to reducing plastic water bottle waste and in response to overwhelming levels of concern expressed in client feedback, we have taken the decision to stop providing bottled water as a part of our group tours from January 2019.

‘Bottled water will still be made available to those that want it. We’re not trying to make people feel guilty and of course there may be places and situations in which we may need to provide water, but we don’t want to be part of the plastic problem anymore’ – Wild Frontiers CEO & Founder, Jonny Bealby.

As well as our focus on environmental and cultural tourism, the well-being of all wildlife and its natural habitat is also very important to us. We don’t offer elephant riding on our holidays and we abhor animals being exploited or put to any unnatural uses.

As members of TOFTigers we donate £20 for each client that visits a tiger reserve in India. Read more...


Community Based Tourism

Offset with Carbon Clear

Tajikistan family

Wild Frontiers is proud to work with and support TESFA (Tourism in Ethiopia for Sustainable Future Alternatives) in Ethiopia and the Ladakhi Women's Travel Company in northern India.

These are two inspirational community based tourism initiatives that are helping local people in isolated rural areas earn a living from tourism, while preserving their unique cultures. Read more...

In 2005 we were among the first UK-based travel companies to automatically offset every client’s international flight (if booked with us) with a payment to EcoAct (formally Carbon Clear) to help promote sustainable energy. The type of initiatives our contributions help fund include wind power projects across India and hydropower projects in China.


Dining with Local Families

Going Paperless

Natalie lunch with locals, Georgia

Where we can, we support communities and family enterprises at a grass root level. One of the most effective and enjoyable ways is through food!

Dining with local families not only allows us to help provide a direct income, it offers our travellers a delicious home cooked, traditional meal and the chance for both parties to learn more about each other’s cultures.

In 2016, Wild Frontiers set up an initiative, that donated funds to the Wild Frontiers Foundation for every client that chose to ‘go paper-less’ and receive their travel documents by email instead of post. More than £5,800 has been raised for our foundation and the community projects we support. Read more about the Wild Frontiers Foundation.