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Responsible Travel

Tiger in Rajasthan

At Wild Frontiers we do more than pay lip service to Responsible Tourism – we have been committed to it since our very beginnings and have also established the Wild Frontiers Foundation to support and develop community projects in destinations we visit.

To us Responsible Travel coincides with Responsible Business, designing adventures with the local people, culture and eco-system in mind. We are very aware of the economic, ecological and ethical impact tourism can have on ancient cultures and fragile environments.

We realise that taking clients through these regions can have a detrimental impact if not handled responsibly and as such, on all of our tours we go to great lengths to minimise the negative and accentuate the positive – after all, there are also many good things that the traveller can bring!

A successful Wild Frontiers tour not only delivers a unique and unsurpassable journey for you, but it will also benefit the people whose lands we are privileged to visit.

Wild Frontiers Responsible Travel Team

We have our own dedicated in-house Responsible Travel Team, which meets regularly to review and measure our responsible travel policies. This is not only crucial to help ensure best practice across both our group tour and tailor-made holiday itineraries, but the ideal forum to develop new ideas and initiatives.


Responsible Business Policy

#NoPlastic Campaign

We guarantee that when designing our tours, we utilise our own experiences to break down barriers, and provide ethical business for those lesser known areas with so much to offer.

We pride ourselves on challenging perceptions and raising awareness through low impact experiences and ethical business - not just through charity work. What can you expect from us? And what do we expect of you while travelling? Read more...

Here at Wild Frontiers, we are determined to minimise the negative side-effects tourism can bring to the areas we visit, and the communities we work with. Alongside, the fantastic work of the Wild Frontiers Foundation and our support for a range of wildlife and environmental causes, we have launched an initiative to promote the use of filtered water bottles among our tour leaders and clients. Read more and join the campaign.


Water Policy

Wildlife Policy

To further demonstrate our commitment to reducing plastic water bottle waste and in response to overwhelming levels of concern expressed in client feedback, we have taken the decision to stop providing bottled water as a part of our group tours from January 2019.

‘Bottled water will still be made available to those that want it. We’re not trying to make people feel guilty and of course there may be places and situations in which we may need to provide water, but we don’t want to be part of the plastic problem anymore’ – Wild Frontiers CEO & Founder, Jonny Bealby.

As well as our focus on environmental and cultural tourism, the well-being of all wildlife and its natural habitat is also very important to us. We don’t offer elephant riding on our holidays and we abhor animals being exploited or put to any unnatural uses. Read more...

As members of TOFTigers we donate £20 for each client that visits a tiger reserve in India. Read more...


Community Based Tourism

Offset with Carbon Clear

Tajikistan family

Wild Frontiers is proud to work with and support TESFA (Tourism in Ethiopia for Sustainable Future Alternatives) in Ethiopia and the Ladakhi Women's Travel Company in northern India.

These are two inspirational community based tourism initiatives that are helping local people in isolated rural areas earn a living from tourism, while preserving their unique cultures. Read more...

In 2005 we were among the first UK-based travel companies to automatically offset every client’s international flight (if booked with us) with a payment to EcoAct (formally Carbon Clear) to help promote sustainable energy. The type of initiatives our contributions help fund include wind power projects across India and hydropower projects in China.


Supporting Afghanaid

Support in the Congo

As a part of our ongoing commitment to vulnerable communities we visit, Wild Frontiers makes a donation to Afghanaid on behalf of each client that travels to Afghanistan with us. The funding helps support community projects, including a disaster management initiative in the Badakhshan Province and a project that works with farmers to improve their agricultural diversification and productivity, as well as strengthen their links to market in order to reduce dependency on opium cultivation. In 2017 $1,000USD was donated as a result of those that travelled on our Wakhan Pamir Adventure, and a further $1,100USD in 2018.

‘Thank you to Wild Frontiers and everyone who travelled on the Wakhan Pamir Adventure 2017 for your generous donation of $1000USD. Your generosity will help more vulnerable communities in Badakhshan province to prepare for natural disaster.’ - Afghanaid

'Thank you so much once again for the very generous donation!' - Afghanaid

On behalf of every client that visits the Democratic Republic of Congo with us, Wild Frontiers makes a donation to The Pole Pole Foundation, a Congolese-led community conservation organisation based in Bukavu in the country's east. PPF work to protect the critically endangered Eastern Lowland Gorillas and their habitat in the Kahuzi-Biega National Park.

The foundation was setup by esteemed philanthropist John Kahekwa 25 years ago to work with communities to protect gorillas. Since then it has continued to function in spite of the wars that have ravaged the country, including what was termed ‘Africa’s World War’. Now, as a relative state of peace returns, the foundation is expanding its work, running three schools, a wide range of livelihood programmes and a tree-planting scheme that has grown and planted over 4 million trees.

The Wild Frontiers Foundation also funds a community education and conservation project in conjunction with The Pole Pole Foundation, which gives local people the opportunity to visit the gorillas they are learning to protect. Read more on our blog.

Dining with Local Families

Going Paperless

Natalie lunch with locals, Georgia

Where we can, we support communities and family enterprises at a grass root level. One of the most effective and enjoyable ways is through food!

Dining with local families not only allows us to help provide a direct income, it offers our travellers a delicious home cooked, traditional meal and the chance for both parties to learn more about each other’s cultures.

In 2016, Wild Frontiers set up an initiative to encourage clients to 'go paperless', donating funds to the Wild Frontiers Foundation for every client that chose to receive their travel documents by email instead of post. Now around 90% of our group tour clients are choosing paperless travel documents. Through the initiative more than £5,800 has been raised for our foundation and the community projects we support.


Wild Frontiers Foundation

Supporting communities we visit has always been a huge part of the Wild Frontiers’ ethos. From the outset we have contributed to projects in places we travel, taking it a step further in 2009 by setting up our own charitable foundation.Through the Wild Frontiers Foundation, we are able to raise funds and channel money into grass root projects, predominately focused on education, which we have set up or support in countries including India, Pakistan, Ethiopia, Laos and the Democratic Republic of Congo.

Major projects to date include:

  • Building a school for 100 students in the remote mountain village of Baleygon in northern Pakistan
  • Buying land for a new primary school in the Kalash Valleys of Pakistan after floods destroyed the original school
  • Building a flood defence wall in the Kalash Valleys to help protect the community from future flooding
  • Funding 200 local people to trek to visit the Eastern Lowland Gorillas they are learning to protect in a community education project in the Democratic Republic of Congo
  • Funding e-learning classrooms in two schools in Ethiopia
  • Continued classroom sponsorship at Lone Buffalo in Laos
  • Providing hospitality traineeships in India
  • Funding a girls' football coaching program in Laos
  • Providing scholarships for higher education in Chitral, Pakistan

Read more about the work of the Wild Frontiers Foundation on our dedicated website.