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Responsible Travel

Responsible travel

At Wild Frontiers we do more than pay lip service to Responsible Tourism – we have been committed to it since our very beginnings and have also established the Wild Frontiers Foundation to support and develop community projects in destinations we visit.

To us Responsible Travel coincides with Responsible Business, designing adventures with the local people, culture and eco-system in mind. We are very aware of the economic, ecological and ethical impact tourism can have on ancient cultures and fragile environments.

We realise that taking clients through these regions can have a detrimental impact if not handled responsibly and as such, on all of our tours we go to great lengths to minimise the negative and accentuate the positive – after all, there are also many good things that the traveller can bring!

A successful Wild Frontiers tour not only delivers a unique and unsurpassable journey for you, but it will also benefit the people whose lands we are privileged to visit.

Wild Frontiers Responsible Travel Team

We have our own dedicated in-house Responsible Travel Team, which meets regularly to review and measure our responsible travel policies. This is not only crucial to help ensure best practice across both our group tour and tailor-made holiday itineraries, but the ideal forum to develop new ideas and initiatives.

2020 Carbon Reduction Plan

No Plastics in Travel

In 2020 we are developing a carbon reduction management plan in conjunction with specialist consultants EcoAct. While implementing our plan to measure and reduce our own carbon footprint, we will be off-setting 1.5 tonne of carbon to help combat ‘on tour’ emissions on behalf of every Wild Frontiers client. This contribution will help fund carbon reduction projects in destinations we visit. Our automatic flight off-setting programme will also continue. Read more....


Responsible Business Policy

Responsible tourism

We guarantee that when designing our tours, we utilise our own experiences to break down barriers, and provide ethical business for those lesser known areas with so much to offer.

We pride ourselves on challenging perceptions and raising awareness through low impact experiences and ethical business - not just through charity work. What can you expect from us? And what do we expect of you while travelling? Read more...

Filtered Water Bottle Campaign

Since teaming up with Water-to-Go in early 2018, Wild Frontiers staff, tour leaders and clients have saved thousands of throw away plastic bottles by choosing to use refillable, filtered water bottles.

As a part of our traveller code we are asking our travellers to consider using these bottles, or similar, which provide safe drinking water when filling up from your hotel room tap or a natural water source.

Join the campaign. Read more.....


Drinking Water Policy

Responsible wildlife policy

To further demonstrate our commitment to reducing plastic water bottle waste and in response to overwhelming levels of concern expressed in client feedback, we have taken the decision to stop providing bottled water as a part of our group tours from January 2019.

‘Bottled water will still be made available to those that want it. We’re not trying to make people feel guilty and of course there may be places and situations in which we may need to provide water, but we don’t want to be part of the plastic problem anymore’ – Wild Frontiers CEO & Founder, Jonny Bealby.

For more information read our On-Tour Drinking Water Policy - Q&A

Wildlife Policy

Carbon offset policy

As well as our focus on environmental and cultural tourism, the well-being of all wildlife and its natural habitat is also very important to us. We don’t offer elephant riding on our holidays and we abhor animals being exploited or put to any unnatural uses. Read more...

As members of TOFTigers we donate £20 for each client that visits a tiger reserve in India. Read more...


Community Based Tourism

Tajikistan family

Wild Frontiers is proud to work with and support TESFA (Tourism in Ethiopia for Sustainable Future Alternatives) in Ethiopia and the Ladakhi Women's Travel Company in northern India.

These are two inspirational community based tourism initiatives that are helping local people in isolated rural areas earn a living from tourism, while preserving their unique cultures. Read more...

How to Travel More Responsibly - Our Tips

We believe that if we all make small changes to our travel habits we can all have a really positive impact - from considering where to visit, making plastic swaps and packing lighter; to respecting local culture and spending your money at grass roots level within communities you visit. Even if you implement a handful of these suggestions you will make a difference. Read more

Wild Frontiers Foundation

Supporting communities we visit has always been a huge part of the Wild Frontiers’ ethos. From the outset we have contributed to projects in places we travel, taking it a step further in 2009 by setting up our own charitable foundation.Through the Wild Frontiers Foundation, we are able to raise funds and channel money into grass root projects, predominately focused on education, which we have set up or support in countries including India, Pakistan, Ethiopia, Laos and the Democratic Republic of Congo.

Major projects to date include:

  • Building a school for 100 students in the remote mountain village of Baleygon in northern Pakistan
  • Buying land for a new primary school in the Kalash Valleys of Pakistan after floods destroyed the original school
  • Building a flood defence wall in the Kalash Valleys to help protect the community from future flooding
  • Funding 230 local people to trek to visit the Eastern Lowland Gorillas they are learning to protect in a community education project in the Democratic Republic of Congo
  • Funding e-learning classrooms in three schools in Ethiopia
  • Continued classroom sponsorship at Lone Buffalo in Laos
  • Providing hospitality traineeships in India
  • Funding a girls' football coaching programme in Laos
  • Providing scholarships for higher education in Chitral, Pakistan
  • Supporting Team North India at the Street Child Cricket World Cup
  • Sponsoring the Gondar Girls Football Team in Ethiopia
  • Building two e-rickshaws and training five ladies from low in-come families to be driver/guides with the Pink City Rickshaw Company in Jaipur, India

Read more about the work of the Wild Frontiers Foundation

Rolling up our sleeves - Staff volunteering days

Wild Frontiers' UK staff volunteer in Gunnersbury Park, West London, as a part of a re-generation project to protect listed flowerbeds and ancient trees.

Wild Frontiers' US team, and their families, lend a hand at the Truckee Demonstration Garden, run by local non-profit Slow Food Lake Tahoe.


Supporting Afghanaid

As a part of our ongoing commitment to vulnerable communities we visit, Wild Frontiers makes a donation to Afghanaid on behalf of each client that travels to Afghanistan with us. The funding helps support community projects, including a disaster management initiative in the Badakhshan Province and a project that works with farmers to improve their agricultural diversification and productivity, as well as strengthen their links to market in order to reduce dependency on opium cultivation. In 2017 $1,000USD was donated as a result of those that travelled on our Wakhan Pamir Adventure, and a further $1,100USD in 2018.

‘Thank you to Wild Frontiers and everyone who travelled on the Wakhan Pamir Adventure 2017 for your generous donation of $1000USD. Your generosity will help more vulnerable communities in Badakhshan province to prepare for natural disaster.’ - Afghanaid

'Thank you so much once again for the very generous donation!' - Afghanaid


Support in the Congo

On behalf of every client that visits the Democratic Republic of Congo with us, Wild Frontiers makes a donation to The Pole Pole Foundation, a Congolese-led community conservation organisation based in Bukavu in the country's east. PPF work to protect the critically endangered Eastern Lowland Gorillas and their habitat in the Kahuzi-Biega National Park.

The foundation was setup by esteemed philanthropist John Kahekwa 25 years ago to work with communities to protect gorillas. Since then it has continued to function in spite of the wars that have ravaged the country, including what was termed ‘Africa’s World War’. Now, as a relative state of peace returns, the foundation is expanding its work, running three schools, a wide range of livelihood programmes and a tree-planting scheme that has grown and planted over 4 million trees.

The Wild Frontiers Foundation also funds a community education and conservation project in conjunction with The Pole Pole Foundation, which gives local people the opportunity to visit the gorillas they are learning to protect. Read more on our blog.

Supporting Local Enterprise

Natalie lunch with locals, Georgia

Where we can, we support communities and family enterprises at a grass root level. One of the most effective and enjoyable ways is through food!

Dining with local families not only allows us to help provide a direct income, it offers our travellers a delicious home cooked, traditional meal and the chance for both parties to learn more about each other’s cultures.

Going Paperless

In 2016, Wild Frontiers set up an initiative to encourage clients to 'go paperless', donating funds to the Wild Frontiers Foundation for every client that chose to receive their travel documents by email instead of post. Now around 90% of our group tour clients are choosing paperless travel documents. Through the initiative more than £5,800 has been raised for our foundation and the community projects we support.


Tour Leader Nominated Bursary for Grass Roots Projects

Committed to support grass roots initiatives that make a real difference to the lives of people in communities we visit, Wild Frontiers has set up a new tour leader nominated bursary project.

With their ears to the ground, who better to discover inspiring local projects than Wild Frontiers’ tour leaders. Based on sustainability, education or promoting equality, the winning project will receive a grant of up to £1,000 from the Wild Frontiers Foundation.

The winner, of what we plan to be an annual bursary project, will be announced towards the end of the year.