It was Pakistan, and in particular the Northwest Frontier, that witnessed the birth of Wild Frontiers back in the late 1990s. Since then it has become something of our spiritual home, hosting numerous trips by both groups and tailor-made clients. We even have our own exclusive hideaway, built on land given to us by the Kalash people themselves; so it is fair to say the country is very close to our hearts.
Sharing its borders with Afghanistan, China and India, Northern Pakistan is a region of astonishing ethnic diversity and immense natural beauty, much of it practically still undiscovered by mainstream tourism. Amongst the richly varied tribes of the Northwest Frontier, hospitality is a way of life, filling your days with experiences as warm and welcoming as the plentiful cups of sweet green tea. Whether wandering the bazaars of Lahore, haggling with Pathans over a Kashmiri shawl, or walking through scented pine forests of the Hindu Kush, after nearly a decade and a half we have grown very adept at negotiating our way around the political and cultural complexities of this fascinating country.
So forget the negative press and come with us on a journey into a land whose very breadth and beauty will fill the heart of even the most seasoned traveller with a sense of wonder.