I looked up WF on the net, and had several conversations with Kate, and also with Jonny B and Johnny P, all of which demonstrated a real passion for WF and what it offers. This is rare: most company’s are big and impersonal, WF isn’t and this is one of it’s strengths. It’s a small company where philosophy and reason for being still exists. It depends on the personalities and qualities of a small number of individuals and this makes it special. Definitely a step up from certain other mainstream operators I could mention.