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Tap & Recap - Join Our Filtered Water Bottle Campaign

The growing consumption of plastic is rapidly becoming one of the big crises of our age. According to a Guardian article published in June the annual consumption of plastic bottles is set to top half a trillion by 2021, far outstripping recycling efforts, with a million bottles a minute making the world's plastic binge 'as dangerous as climate change'. Here are just a few shocking facts:

  • A million plastic bottles are purchased every minute
  • Efforts to recycle this amount of plastic are struggling to keep up
  • Fewer than half the bottles purchased in 2016 were collected for recycling
  • Between 5 and 13 million tonnes of plastic leaks into the world’s oceans each year
  • By 2050 the world’s oceans will contain more plastic by weight than fish
  • The issue is not limited to the developing world – recently 2500 plastic bottles were pulled out of the River Thames in one day

Join the Campaign #tapandrecap

  • Purchase a filtered water bottle
  • Where possible, fill up from the tap
  • Try to reduce the usage of disposable plastic bottles

As a part of our traveller code we are also now asking you, our travellers, to consider using refillable, filtered water bottles while on holiday. In other words - fill up from a tap and recap #tapandrecap. We understand that using filtered water bottles while travelling in developing countries can be nerve-wracking, with the threat of an upset stomach spoiling your trip, but to help instil confidence we’ve road-tested a number of options on the market. These are the three solutions we have tested:

So all we are asking is that you consider purchasing a water filter bottle to use on your next trip. To find out more about the thee options above, including a 15% discount on Water-To-Go, read on.


Last year we purchased 10 Lifestraws - packing them off in the luggage of our tour leaders and clients to such diverse parts of the world as India, Iran, Madagascar, Montenegro and Venezuela. We asked tour leaders, staff and clients to document what water source they used to fill their bottles – hotel room taps, drinking fountains, rivers – and review and rate the bottles. Read the reviews from our guinea pigs.

15% Discount with Water-to-Go

Water-to-Go have come to the party and are offering Wild Frontiers clients a 15% discount on their filtered water bottles. They will also donate a further 15% of the cost of the bottle to the Wild Frontiers Foundation, which will aid a new project that we are currently setting up to clear plastic waste and educate communities in the Kalash Valleys of northern Pakistan (more on that later).

One of the things that has also impressed us about Water-to-Go is that they have recently launched their product in India in an effort to offer clean drinking water for local people, as well as travellers, and help to cut the ever increasing problems plastic bottle waste in a country that is very close to the heart of Wild Frontiers.

Visit www.watertogo.eu/ to read more about their products and purchase bottles with your 15% Wild Frontiers discount by adding the code WILDFRONTIERS15 at checkout.

Recycled Bottle Fleeces from Craghoppers

We have also teamed up with outdoor clothing company Craghoppers, who through stand-first technology use plastic bottles to manufacture their signature fleeces. With each fleece now containing 8 plastic bottles, Craghoppers have already recycled more than 6 million bottles into the adventure wear.

We loved this idea, so packed a recycled bottle fleece into MD Jonny Bealby’s bag to road test on a recent trip into the mountains of Pakistan (pictured). He thought it was great – soft, cosy and durable – and the perfect travel fleece for those cool mountain mornings.

Craghoppers is offering Wild Frontiers clients a 20% discount on all full priced recycled fleeces Quote WFRONT20. Read more about the recycled fleece technology.

In a world now overloaded with plastic, where plastic bags and plastic single use water bottles blight our landscapes, litter our waterways and our oceans and clog up landfills - everywhere from the Nile to the Ganges, Everest to Kilimanjaro and the Mediterranean to the Atlantic – it is up to all of us to do our bit to help reduce the impact on our environments.